Northwestern Mutual Advisor Landing Page

Advisors spend their days hunting for tools, reports and resources across disconnected systems. How do we deliver the right data and action items without forcing them to search?

1. 01Co-designed with advisors to surface what 'a good morning at work' actually means to them.
2. 02Built a customizable widget system so advisors can shape the page around their priorities and stage of career.
3. 03Validated the concept as part of a larger centralized digital hub vision.

I co-led this project alongside another designer, helping shape the product strategy and UI direction. I helped define the research strategy with our research partners, sat in on both rounds of interviews, and contributed to synthesizing the findings into the design direction. From there I drove wireframes, prototypes, and high-fidelity mockups through to a polished concept.