All work
Senior Product Designer
Northwestern Mutual Advisor Landing Page
A customizable advisor home — proof of concept for a digital hub that meets advisors where they are, both daily and across their career.
Role
Senior Product Designer
Duration
14 weeks
Platforms
Web
TOOLS
Figma
The challenge
Advisors spend their days hunting for tools, reports and resources across disconnected systems. How do we deliver the right data and action items without forcing them to search?
Approach
- 01Co-designed with advisors to surface what 'a good morning at work' actually means to them.
- 02Built a customizable widget system so advisors can shape the page around their priorities and stage of career.
- 03Validated the concept as part of a larger centralized digital hub vision.
Want the full story?
The deeper case study includes the research process, competitive audit, screen-by-screen audit of the original experience, survey findings, and final design rationale. Available on request.